![]() ![]() On top of digital radio, users can listen via Bluetooth and Spotify Connect. Current models Highway 400 and Highway 600 work with a vehicle's existing audio system using an aux-in cable or by transmitting over an unused FM radio frequency. Pure's series of in-car digital radio adapters. ![]() Recent models in the range include Bluetooth for wireless audio streaming. Designed with a pop button on top of the device, users can control power and volume with one touch. All models can be powered with AA batteries or an optional rechargeable ChargePAK. ![]() Ī series of digital radios designed with portability in mind. Designed for portability, they can be powered with AA batteries or an optional rechargeable ChargePAK. Models include: the Elan One, Elan DAB+ and Elan Connect and Elan Connect+. The Elan range represents Pure's entry-level radios and is the world's best-selling digital radio range. Models of the radio were signed by rock stars including Eric Clapton, Oasis and Paul Weller and auctioned for the Nordoff-Robins music therapy charity. In 2006, Pure joined forces with recognised English company Marshall Amplification to launch the Evoke-1XT Marshall. It featured the designer's signature stem print. Its first designer styled radio came in 2010 with the launch of the Evoke Mio by Orla Kiely. The Evoke range has included collaborations with designer brands such as Sanderson, Sam_Hecht and Mini Moderns. A special wooden edition was developed in collaboration with the UK design studio Industrial Facility. The latest additions are the compact Evoke Spot, the versatile Evoke Play and the all-in-one music system Evoke Home. Models range from medium to high-end and include multi-functional music systems which offer listening via internet radio, Spotify, Bluetooth and CD. Pure's flagship family of digital music systems. In 2019 Pure launched the long-awaited Braun Audio range of design speakers, referencing the historic LE1 speakers designed by Dieter Rams. Pure acquired the license for Braun Audio from Braun, a division of Procter & Gamble. Parent company Imagination Technologies sold the Pure brand to AVenture AT, in September 2016. Pure shipped in excess of five million digital radios worldwide positioning itself as the best-selling digital radio manufacturer. Pure partners with renowned classical music label, Deutsche Grammophon. They also commemorated the landmark with the launch of the Evoke Mio Union Jack Edition. Pure celebrated its tenth anniversary in 2012 with a brand revamp. The world's first high-resolution touchscreen digital radio, Sensia, is launched by Pure. Under the name EcoPlus, products had reduced power consumption, packaging materials from recycled and sustainable sources and components selected to minimise their environmental impact. Pure launched the first Energy Saving Trust approved radio range. Pure released Highway, the world's first in-car digital radio adapter, in 2007. Sonus-1XT was launched by Pure and became the world's first digital radio for the blind and visually impaired. Pure released the Bug, the first-ever digital radio with EPG, pause, rewind and record. It was the world's first pocket digital radio. In 2003, Pure launched the PocketDAB 1000. The success of the first sub-£100 DAB receiver, the Evoke-1, led to the development of further products. Imagination did not originally set out to sell consumer electronics and the first Pure radio was merely a demonstration platform for its DAB decoding chip. Pure was formerly a division of another Hertfordshire-based company, Imagination Technologies, which primarily designs Central processing units and Graphics processing units. Pure products are available in the United Kingdom, Australia, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway and Switzerland, and via online suppliers. All products are digital tick approved, with two years' warranty as standard. Pure have sold over five million products worldwide. The imprint on the devices' casing states that they were designed in the UK and manufactured in China. Pure is aiming to create products that are inclusive, meaning they can be operated by all and are affordable for most. Pure´s mission is to provide human audio experiences in a technology-dominated world. In recent years the company has moved away from being a digital radio company to becoming a more broader audio player with products in the radio, bluetooth and wireless speaker market. They are best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios. is a British consumer electronics company, based in Kings Langley, Hertfordshire, founded in 2002. ![]()
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